How We Generated $6.2 Million New Customer Revenue In 11 Months
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Case Study Overview – $2.53M Revenue Increase from Google Ads
$2.53M Revenue Increase from Google Ads
Client Problem:
Before working with the agency, the eCom brand relied heavily on branded search and Performance Max (PMax) campaigns for prospecting. Despite increasing ad spend, revenue stayed flat and ROAS declined.
Solution: The agency implemented a new customer-only strategy by eliminating branded search and PMax, and building individual strategies for each top-performing product. It focused entirely on new customer acquisition at target KPIs.
Results:
$2.53M in additional revenue generated.ROAS surged to 15.56x.
Achieved with only a $217K increase in ad spend.Period measured: August 1 to January 14 compared to the prior period.
Call to Action: Viewers are invited to book a complimentary strategy call to receive a 90-day Google Ads roadmap tailored to their brand, regardless of whether they choose to work with the agency.
Case Study Overview – $260K in 30 Days Using YouTube Ads Only
$260K in 30 Days Using YouTube Ads Only
Client Background:
An eCommerce brand with strong video content was looking to scale new customer acquisition. YouTube was chosen as the primary channel due to its alignment with the brand’s content.
Strategy & Execution:
Focused 100% on new customers.Ran only in-stream YouTube demand campaigns.No reliance on branded traffic or Performance Max.
Results (Last 30 Days):
$260,000 in revenue.Spent $158K (up $74K from the previous month).Maintained a healthy 1.65x ROAS.Revenue and spend are growing at 20–25% month over month.
Call to Action: Viewers can book a 10–15 minute call to receive a custom 90-day YouTube ads roadmap. Whether you work with the team or not, you can implement it in-house—or partner up to scale aggressively across YouTube and Google Ads.
Case Study Overview – $3.31M Revenue in 12 Months from Scratch
$3.31M Revenue in 12 Months
Client Starting Point:
At the beginning of the year, the brand had zero ad spend and no active campaigns from January to April.
Strategy Implemented:
Scaled from nothing to $3.31 million in total revenue over the year.Spent $675K while maintaining a 4.9x ROAS.Avoided Performance Max campaigns entirely.
Built a structure of manual shopping campaigns, segmented by:Top-performing products and Profit margins.
Focused exclusively on new customer acquisition by excluding past purchasers and branded traffic.
Key Results (Jan 1 – Dec 31):
$3.31M in revenue$675K in ad spend4.9x ROAS
Clean, transparent growth with a pure new-customer strategy
Key Takeaway:
With no legacy data and zero spend in Q1, the brand scaled efficiently by avoiding PMax, focusing on product segmentation, and targeting only new customers.
Call to Action:
Want similar results? Book a call for a free 90-day Google Ads roadmap tailored to your brand’s growth—executed in-house or by experts who’ve scaled eCom from $0 to multi-millions.
Case Study Overview – +$25K in New Customer Revenue in 30 Days
+$25K in New Customer Revenue in 30 Days
Client Challenge:
The eCom brand was struggling to grow on Google Ads. They relied heavily on Performance Max (PMax), which:
Over-attribute branded traffic as new customer revenue (in tools like Triple Whale).
Failed to scale spend without dropping ROAS.
Neglected 90% of products due to poor visibility and lack of clicks.
Before Working Together:
$17K ad spend
$90K total revenue
$58K new customer revenue
New customer ROAS: 3.4
Total ROAS: 5.33PMax + branded search dominated the budget, cannibalising organic sales and skewing data
Strategy Implemented:
Dropped 85% of branded and PMax spend.Created manual shopping campaigns for each product category:
Separated top performers, average performers, and neglected SKUs.Gave top SKUs their own dedicated campaigns.
Used customer exclusion lists + branded keyword exclusions to ensure true new customer traffic.
Gained complete visibility via Triple Whale to measure actual new-customer performance and optimize targeting.
Results in First 30 Days:
Revenue increased from $90K → $121K.
New customer revenue increased from $58K → ~$83K ($25K gain).
Scaled top SKU from $451 to $3,700 in monthly ad spend.
Drove 5–10× more traffic to previously underperforming products.
Key Takeaway:
Removing branded + PMax dependency and restructuring around new customer acquisition with full attribution clarity led to fast, efficient revenue growth.
Call to Action:
Book a call to receive a free 90-day roadmap to overhaul your Google Ads for transparent, scalable new customer growth—whether you do it yourself or with the team.
Case Study Overview From $88K to $444K in 5 Months (Google Ads & YouTube)
$88K to $444K in 5 Months
Client Starting Point:
The brand was overly dependent on branded Performance Max campaigns, with little to no focus on new customer acquisition. ROAS was decent, but growth had plateaued.
Strategy Deployed:
Cut branded spend by 80–90% in the first month.
Segmented top products into manual shopping campaigns with tailored goals.
Grouped top and low performers into separate categories to optimize performance.Later introduced YouTube Ads to accelerate acquisition, leveraging existing video content.
Focused entirely on new customer sales, with 95% of sales from fresh audiences.
Progression Over 5 Months:
Jan: $88K revenue
Feb: $120K – revenue up, ROAS increased
Mar: $161K – introduced YouTube, slight ROAS dip
Apr: $191K – doubled revenue, ROAS improved
May: $444K – massive YouTube push, shopping campaigns scaled efficiently
Mid-June: Already at $199K revenue with a 6x ROAS, on track to surpass $500K by month-end
Key Takeaway:
This transformation shows what’s possible when branded traffic is deprioritized and new customer-focused Google and YouTube campaigns are scaled strategically.
Call to Action:
For brands with solid product-market fit and strong content, this strategy offers a clear path to aggressive growth. Book a call to get a free 90-day roadmap for scaling your eCom brand through Google Ads—whether DIY or with expert support.
Case Study – $3.77M Revenue Growth on Google Ads In 12 Months
$3.77M Revenue Growth with Google Ads
Client Challenge:
The brand was overly reliant on Performance Max campaigns for prospecting, which resulted in branded traffic cannibalization and weak new customer acquisition. Most “prospecting” was actually retargeting.
Strategy Implemented:
Replaced PMax with manual shopping campaigns, segmented by individual product.
Focused entirely on new customer acquisition.
Dropped branded ad spend by 80–85%.
Expanded campaign structure from just 4–5 campaigns to 84 highly targeted campaigns.
Used third-party attribution tools to measure and optimize product-level performance.
Results (Year-on-Year Comparison – 2023 vs. 2024):
$3.77 million in added revenue.
873K in additional spend.
ROAS only dipped slightly by 0.13, showing high efficiency.
Achieved an 86% increase in ad spend and 81% increase in total revenue.
Call to Action:
eCom brands can book a free audit to receive a custom 90-day Google Ads roadmap. Whether you implement it yourself or work with the team, you’ll walk away with a clear plan for profitable new customer growth.
Most Recommended Growth Partner
Our only metric for success is what matters to you, New customer growth.
$43M
Total Ad Spend
$113M
1st Time Revenue Generated
2.4x
AVG New Customer ROAS
18 months
Average retention of clients
Super Simple Process
Reduce Brand Spend
We aim for a 5% cap on branded spending. Excluding any pixel or customer lists. Cutting out overinflated spend for sales that would of already come in.
New Customer Push
Our only focus is new customer sales. We'll mostly use Shopping and YouTube ads to drive high intent traffic for profitable purchases.
Excluding any pixel or customer lists
Scale Spend
Our manual approach is highly tailored for fast wins. Transparency and segmentation on new customer campaigns allows us to scale faster. We see growth every month.
Why Does The MGGA Method Work?
Account Transparency
Every advertising dollar is tracked and measured. No guesswork on what's working and what isn't.
1st Time Customer Focus
Our only metric for success is new customer growth. At least 90% of total spend goes on new customers.
Product Scaling
We use never seen before strategies to maximize product performance without needing to increase ad rank.
Control Over Spend
Every campaign channel, product and audience is segmented into their own manual campaign.
YouTube Expansion
Product search volume has limitations and the fastest way to get large new visit numbers is through YouTube.
Old or New Accounts
Our approach is manual which means we don't need past sales and Googles algorithm to help us out.
MEET THE FOUNDER & CEO
Hey, I'm Mike!
I've been running Google ads for eCom specifically for over 7 years for some of the largest US brands.
After coming across the inner workings of other agencies over the years. I'm here to Make Google Great Again:
In the top .01% of Google Media Buyers
My mantra is "We keep testing until we win"
No fluff numbers, it's only real if it's a new customer.
Over the last 12 months
Results Other Brands Are Getting...
Spent - $288k
Revenue - $1.98M
Returned - 6.87x
Spent - $405k
Revenue - $5.65M
Returned - 13.95x
Spent - $2.92M
Revenue - $11M
Returned - 3.78x
Spent - $219
Revenue - $1.12M
Returned - 5.11x
Spent - $1.05M
Revenue - $3.5M
Returned - 3.33x
Spent - $1.57M
Revenue - $7.29M
Returned - 4.64x
Over the last 12 months
Results Other Brands Are Getting...
Spent - $288k
Revenue - $1.98M
Returned - 6.87x
Spent - $405k
Revenue - $5.65M
Returned - 13.95x
Spent - $2.92M
Revenue - $11M
Returned - 3.78x
Spent - $219
Revenue - $1.12M
Returned - 5.11x
Spent - $1.05M
Revenue - $3.5M
Returned - 3.33x
Spent - $1.57M
Revenue - $7.29M
Returned - 4.64x
STILL NOT SURE?
Frequently Asked Questions
How long does it take to see results?
On average we see impact within the first 14 days, often with branded ROAS dramatically increasing. At day 30 we've seen new customer growth and we have tested enough to start to scale spend. Results are slow or quicker depending on the desirability of your products, store and content.
What if I don't have good YouTube video creatives?
To get optimal results we recommend wide aspect creatives, but we find almost the same level of success using your top META ad creatives.
How do we best track Googles new customer growth?
The best options are to use a third party tracking tool like Northbeam or Triplewhale. If you don't have these tools it's OK, our new customer campaigns are created will not show to anyone who has visited your website or searched for your brand. Our manual campaigns show every keyword so that we can track every penny spend and earned.
How do I know you can get my brand results?
We will do an audit on your current Google ads account and we'll break down all the areas that will drive performance. Our Audits are very transparent and go very in depth to why you haven't found the growth you're looking for.
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